Leon Pharm
2023
00:00:22:21
Brand Film · AI · Product Film

Brand Ident

A brand film for Leon Pharm, who work in medical cannabis. The whole world is a zen garden: raked sand, moss, stone, and a bonsai standing in a white dish.

The product arrives the same way. Thousands of granules are poured into a shallow dish and levelled with a spatula until the brand mark surfaces underneath, so the reveal is an act of tending rather than a logo animation. Built in Cinema 4D and Houdini, rendered in Octane.

Art Direction: Gilad Rozenkoff, Rubi Barazani

Full film · 00:00:22:21

  • A round stone dish seen from above, sand raked in a ring around a low green shrub, the words "You have the right to feel good" set into the rim in green.

    STILL 01

  • Close on pale granules in a shallow dish, a spatula drawing a dark trough through them to uncover green letters buried underneath.

    STILL 02

  • Close on the raked grit of a round garden, a small rake pulling a line past green letters half buried in the sand, the trunk of a bonsai beyond.

    STILL 03

  • A round zen garden on a wooden base marked Leon Pharm, a bonsai at its centre and a rake tracing the words "You have" into the sand around it.

    STILL 04

  • A bonsai in a white dish, needles turning blue and gold at the tips, standing on raked sand with moss and stone behind it.

    STILL 05

  • A bonsai in a white dish at the centre of concentric raked rings, a brass rake resting at its foot and a faint rainbow thrown across the sand.

    STILL 06

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