Google
2023
00:00:36:00
Brand Film · AI · Product Film

Google - Cloud Launch Israel

A campaign for Google Cloud's arrival in Israel, built as a single illustrated island. Bauhaus balconies, market awnings, a crane, a windmill, palms and a cactus are gathered onto one small landmass in Google's colours, folded and cut like paper so the work sits inside the brand's illustration language rather than beside it.

It ran at billboard scale across outdoor sites in the city, under the line "Cloud. On Israel's terms."

Direction: Guts Agency

Art Direction: Bob Orel, Gilad Rozenkoff, Rubi Barazani

Full film · 00:00:36:00

  • FILM 01 · 00:00:06:02

  • FILM 02 · 00:00:06:00

  • FILM 03 · 00:00:10:02

  • The campaign artwork: an illustrated island carrying Israeli landmarks in Google's colours, beside the Google Cloud logo and the line "Cloud. On Israel's terms" in English and Hebrew.

    STILL 01

  • A tall billboard against a clear sky, the illustrated island below the Hebrew and English lines, a real palm tree standing beside it.

    STILL 02

  • A wide rooftop billboard carrying the island artwork, unfinished residential towers rising behind it.

    STILL 03

  • The artwork lit on a large screen at night between office towers, traffic passing underneath.

    STILL 04

  • A tall narrow billboard down the side of a building, the island running vertically, a glass tower alongside.

    STILL 05

  • Three billboards of different sizes across one city block, each carrying a part of the campaign.

    STILL 06

  • A long hoarding above a motorway carrying the island artwork and the campaign lines, cars passing below.

    STILL 07

  • Four vertical banners hung down the face of an apartment block, the island split across them with the Hebrew and English lines.

    STILL 08

  • Close on the artwork: a unicorn standing beside a bicycle among pale towers, with a crane, a road, a beach umbrella and a bather.

    STILL 09

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